Social Involvement Strategies
Promoting Financial Literacy Equality
SinoPac Holdings, grounded in the value of respecting elder culture, continues to integrate its core businesses and leverage professional resources to care for the aging population. It actively enhances access to financial services for people in remote areas or regions with limited banking coverage. For example, in collaboration with Chunghwa Post, it launched interbank ATM withdrawal services to reduce the urban-rural financial service gap and improve convenience for the public. In 2022, SinoPac Holdings established an "Anti-Deception " Volunteer Group, which promotes fraud prevention awareness through diverse activities such as producing educational videos, interactive games, and live action plays. In 2024, the group traveled to remote areas, educating 1,621 seniors and residents on fraud prevention techniques—safeguarding financial security and reducing fraud risks through practical actions.
Financial Literacy Education: Rooting from an Early Age
Since 2014, Bank SinoPac has offered the “SinoPac mma Children Account”, a savings product designed for children under 18, encouraging parents and children to jointly manage accounts and build financial literacy. In 2024, the company continued supporting the Upturn Bank – Financial Literacy Education Program, which applies innovative teaching methods to help the younger generation learn about money management through real-life experiences. These efforts aim to lay a foundation for healthy financial habits in the future. The program’s Upturn Bank 2.0 expanded to Beixin Elementary School and Guashan Elementary School in New Taipei City, as well as Yisheng Elementary School in Taoyuan and the Chung Yi Social Welfare Foundation (a shelter for middle and high school students). Additionally, the Upturn Bank 1.0 was implemented in the Hong- Yeh after-school class in Yanping Township, Taitung County, where access to financial education and services is limited due to remoteness, a commute of more than 1.5 hours from urban centers, and high outmigration. Through innovative educational models, the program helps children develop money management skills. Each child receives a passbook to record every transaction in detail, allowing students and teachers to understand income sources and spending habits. In 2024, the program introduced scenario-based simulations in schools to let students experience financial limitations, basic expenses (like utilities), and the importance of insurance. At the end of each session, a reflective activity invites students to consider: “If I could start over, what would I do differently?” By integrating a virtual reality societal model, guided by teacher support and tolerance for mistakes, the program helps students learn how to make choices, take responsibility, and gain early insights into financial decision-making.
Financial Literacy: Safeguarding Wealth and Security
SinoPac Holdings, Bank SinoPac, and SinoPac Securities jointly participated in the "Financial Service Charity Carnival" organized by Taiwan Financial Services Roundtable. Through gamified activities, the event promoted correct financial knowledge, encouraged inclusive finance, and raised awareness of fraud prevention. These efforts aimed to help the public better understand financial concepts, avoid frauds, and improve wealth management capabilities—demonstrating SinoPac’s commitment to corporate social responsibility.
Industry-Academia Collaboration: Bridging Academic Learning and Real-World Practice
SinoPac Holdings collaborates with National Chengchi University to offer credit-bearing courses that combine " joint training by the industry and academia and actual operations in internships " to nurture talented financial professionals. These courses support students in exploring career paths and include cohosting the Campus Business Contests, which serve as a bridge between students and SinoPac. The program encourages students to break free from theoretical academic frameworks and integrate market trends and real-world experience, helping them connect with the workplace earlier. To bring students closer to industry realities, SinoPac assigns senior managers as mentors based on the final round topics proposed by each team. These mentors provide advice during a one-day practical workshop and offer three weeks of ongoing coaching, ensuring the feasibility of students' innovative fintech proposals. SinoPac also signed an industry-academia collaboration program with Soochow University, with its third phase focusing on three key areas: sustainable finance research, fintech forums, and next-generation fintech talent development. Through this partnership, SinoPac and the university explore emerging trends and key needs in sustainable finance, leveraging the university’s strong research capacity and academic foundation to co-develop and recruit top talent.
For ten consecutive years, Bank SinoPac has collaborated with National Chung Hsing University to implement the “NCHU Business Mentor Program," building a career development platform that fosters zero-distance industry-academia connections and helps students prepare for their future careers. At the same time, the bank actively participates in various industry-academia collaboration projects, including National Taiwan University's Mentorship Program, National Chengchi University's “NCCU Talent Cultivation Program,” and National Cheng Kung University's “Professional Career Mentor Program,” all of which provide students with internship opportunities. Bank SinoPac has also partnered with National Tsing Hua University and National Sun Yat-sen University to offer micro credit courses, inspiring students to gain insights into the financial industry. In addition, Bank SinoPac continues to assign outstanding lecturers certified by the Financial Supervisory Commission to participate in "School and Community Financial Literacy Campaign" to support inclusive finance and raise public awareness of fraud prevention with financial literacy education.
Meanwhile, SinoPac Securities participated in the Ministry of Labor’s College and University Student Workplace Visit Program, visiting National Dong Hwa University to share the latest trends in wealth management, quantitative trading, and digital financial services. The visit also included a session on financial fraud prevention. Through hands-on experience and interaction with employees, students gained a deeper understanding of the securities industry, helping them plan career paths and build essential skills to enhance their competitiveness. SinoPac Securities also collaborated with Shih Hsin University and Fu Jen Catholic University on inclusive finance education, enhancing students’ understanding of the financial markets, fraud prevention in investment, and prudent financial management. The program strengthened students’ financial literacy and empowered them to make better use of financial services while deepening their understanding of financial technology—laying a solid foundation for their future careers. Introduction to the financial industry and preparation for employment to enhance students' competitiveness in the workplace.
